About Amplify Content Agency

At Amplify, we believe your best content deserves to go further. You're already doing the hard part—creating valuable, long-form content like podcasts, videos, livestreams and webinars. We step in to transform those core assets into high-performing, modern formats built for how audiences consume media today: fast, visual, and right to the point.

We're not a generic marketing agency trying to upsell you on everything, nor are we just another software tool. We're a repurposing-first creative service, founded by someone who understands both sides of the content equation—creation and consumption.

From Digital Native to Repurposing Pro

Hi, I'm Casey—founder of Amplify Content Agency. Based in Kalamazoo, Michigan, I'm a proud Western Michigan Bronco (BBA, Marketing) who grew up completely immersed in the evolution of online media. From early YouTube and streaming platforms to mastering Photoshop in high school, I wasn't just consuming content; I was fascinated by remixing it—editing clips, making memes, and seeing how ideas could be reshaped.

For over a decade, I've honed my skills in media editing. During that time, I saw countless creators pour resources into amazing content, only for it to underperform—not because it wasn't valuable, but because they lacked the time or specific skills to break it down and share it effectively across different platforms. That inefficiency, that missed potential, is exactly why I started Amplify: to help great content actually reach people and deliver the impact it deserves.

My passion for marketing and business runs just as deep. I believe your success drives our success. You focus on creating great original content; we'll focus on turning it into marketable media that grabs attention and grows your brand.

Our Mission & Vision

Our mission is simple: To help creators and businesses transform what they've already made into attention-grabbing, modern content—without adding to their workload.

Right now, we're laser-focused on producing high-quality, short-form, platform-ready assets for clients who value quality, reliability, and efficiency. Looking ahead, Amplify will evolve into a supportive ecosystem for creators, incorporating smarter automation and building a talented production team—starting with fellow WMU grads right here in Michigan.

This is just the beginning of our journey to help creators maximize their impact.